Maine Public Relations Council Professional Development Program/Strategic Planning: The Path to PR Success
Thorough planning is key to creating an effective communications program that allows for realistic goal setting, places the organization in a positive position?rather than a defensive one?and increases management participation and support. - 7/19/2006
With 25 years of experience in public relations, presenter Judy Katzel, APR, will explain the importance of strategic thinking and planning, and will outline eight steps to a solid strategic plan.Whether new to the field or a seasoned practitioner, this workshop will provide public relations practitioners with the knowledge, enthusiasm and tools necessary to prepare a comprehensive and dynamic communications program.
Presenter Judy Katzel, APR, is president of Portland-based Burgess Advertising, where she oversees day-to-day operations of the 22-person agency, as well as strategic planning for key accounts. Katzel is a past president of the Maine Public Relations Council and has been awarded the Council?s prestigious Edward L. Bernays Award in recognition of her expertise in public relations.
When: Friday, August 25, 2006
Schedule: 8:00-8:30 am Registration 8:30-10:00 am Program
Where: Hilton Garden Inn, Freeport
Cost: $20 MPRC members $35 non members
Includes continental breakfast No shows will be billed
Registration: Call 207-761-4477 or e-mail info@meprcouncil.org.
The Maine Public Relations Council (MPRC) is a professional association of Maine public-relations practitioners. MPRC is dedicated to the professional development of its members and a greater awareness of the role of public relations in the world today. www.meprcouncil.org.