Professional Development

MPRC offers regular Professional Development programs designed to give PR, marketing and communications professionals the tools, knowledge and training to succeed in their fields.
As a statewide organization, we strive to make programming available across Maine in either Bangor, Lewiston/Auburn, MidCoast or Greater Portland throughout the year, many of which are available via live stream. From seminars and roundtables to our Annual Conference held in October, topics range from branding or crisis communications to digital marketing or leadership best practices, to name a few.
Upcoming 2019 Events
We’re having a Media Mixer hosted by Channel 13 WGME TV/Sinclair Broadcasting Group on Thursday September 25th from 8:30 to 10 am. This breakfast event, at the WGME-TV Station in Portland, will include networking and an introduction to WGME Channel 13’s new News Director. Additionally, the Sinclair news and advertising teams will discuss best approaches to pitching them news stories and how to reach their audiences with paid or earned messaging.
Who Should Attend:
– Communications, Marketing and PR professionals looking for new insights
– PR & Communications managers, trainers, coaches and mentors
– Entry-level PR & communications professionals
– Journalism, Communications, Marketing and PR students
Recent 2019 Events
May 22
Video Marketing: DIY Video Production
         + When to Work with a Video Production Company
The team from Anania Media explored video marketing, from identifying the purpose of a video, to DIY our outsourced production to promoting your video content.
Location: Husson University Westbrook Campus + Online
April 4
Transformation Thursday: A Rebrand Story

Presenter: Suzanne Spruce Associate Vice President and Chief Communications Officer, Northern Light Healthcare

Event Sponsor:  OTELCO

Learn the strategies one healthcare system recently employed to rebrand itself to represent the integrated and statewide system they have become. This effort went far beyond a new logo to identify how to create a clear and unified experience both internally and externally across the organization and the state of Maine.

You’ll hear about the brand promises, elements, signage, training of 350 brand ambassadors, key performance indicators and more.

Location: Dyke Center for Family Business at Husson University, Bangor