Community Relations

Practitioners who engage in Community Relations focus on ensuring a favorable image of an organization within its community.  At one time, that usually meant the geographic area in which the organization operates – but it increasingly, it involves the online community as well.

Depending upon the specific case, a successful Community Relations campaign might utilize a variety of techniques, including (but not limited to) story placement in media outlets, op/ed placement, direct mail, community meetings, speaker placement, door-to-door canvassing, creating high-visibility support for community programs, even broadcast advertising.