Golden Arrow Awards

The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine.  

Submit your best work for a 2021 Golden Arrow Award.
The entry period is open until May 20, 2022. Learn more about how to enter here.

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2021 Maine Public Relations Council Golden Arrow Awards Category Descriptions

Annual Reports – Publications that report on an organization’s annual performance.

Newsletters – A hardcopy or online publication that is content-heavy with features and is published periodically.

Bylined Articles – An article bylined for an agency, organization, company or client and placed in an external publication.

Crisis Management-Strategic communications management used to explain and defuse an immediate internal or external crisis. Note: Entries may choose to not name a client or agency in the challenge statement if a non-disclosure agreement is in effect.

Opinion Editorials – An op-ed developed for an agency, organization, company or client and placed in an external publication as a response to a relevant issue.

Speeches – Speech should be submitted using standard font, 1″ margins, double spaced.
News Release – A single release of series of news releases and evidence of success.

Website – A website, intranet, microsite, electronic press kit or app. This entry must include a screen shot of entry elements and include the web address. Must include reports of the number of hits, page views, page visits, and other measurable results.

Blog – An influential blog developed for an internal or an external audience that most effectively supports the brand message of the corporation, organization or agency. Submit three blog posts and the blog URL.

Innovative Use of Social Media – Could include any strategic and creative use of Facebook, Twitter, Instagram, YouTube or other social media venue to further a campaign, raise awareness, drive engagement, etc.

Video – A single video or a series used to communicate a key message or raise awareness.

Podcast – A podcast used to communicate a key message or raise awareness.

Media Events – Media events are built around in-person interactions between your client/organization and the press. May include press conferences, media tours and blogger events.

Special Events – A single or series of special event(s) designed to create public awareness of an issue relating to an organization, product, promotion or service.

Marketing Collateral – Print pieces, direct mail, brochures, email marketing templates, letterhead or other graphic/marketing materials that demonstrate how PR played a role in the development as part of an integrated communications strategy.

Feature or Commentary Placement: Local – A placement made by entrant of an article in an local, mainstream media outlet. The article must be written/developed by a staff member or contributing reporter of the publication.

Feature or Commentary Placement: Trade or Business Publications – A placement made by entrant and written by a staff or contributing reporter in a print trade publication.

Feature or Commentary Placement: National – A placement made by entrant and written/developed by a staff or contributing reporter in a national print publication, broadcast network or wire service.

Odds & Ends – Any PR, marketing or communications tactic that does not fit in any of the above categories.

Corporate Social Responsibility Campaign  – Campaigns specifically focused on delivering economic, social or environmental benefits to stakeholders.

Integrated Communications Campaign –Campaigns or projects that include public relations activities alongside other disciplines/channels such as advertising, promotions, direct, social, digital, etc.

Internal Communications – Campaign designed to address stakeholders or audiences aligned within an organization, including employees, members, dealers, franchisees or other internal segments.

Media Relations Campaign  – An effort focused on generating any type of earned media coverage for a client or agency.

Organizational Identity  – A program that creates, improves or maintains awareness of the organization’s identity, market positioning and purpose.

Paid/Earned/Owned  – A campaign integrating elements of paid, earned and owned media channels to increase public awareness. Campaign must utilize all three channels.

Public Affairs – Programs designed to impact legislation, regulation, public policy or political outcomes. Activities can be conducted at any level – from community to national or international. This may include use of research, media, lobbying, grassroots and word of mouth activity, and should demonstrate results benefiting the organization sponsoring the campaign.