The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine.

2025 Award Eligibility: work produced or released January 1 – December 31, 2025.
Submission deadline: March 31, 2026

This year’s awards will be presented on June 16 at the Harraseeket Inn in Freeport as part of an award ceremony and social/networking event.

Entry fees
Members $45 per entry ($35 for 4+ entries)
Nonmembers $65 per entry ($55 for 4+ entries)

View the list of categories here.
Download the nomination best practices tip sheet and checklist here.
View last year’s Golden Arrow Award winners here.

Scoring
A to-be-determined PRSA chapter will judge the awards based on five areas, below. Two judges will score each entry and the average will determine the Arrow received:

• Gold Arrow: 90 and above
• Silver Arrow: 80-89
• Bronze Arrow: 70 – 79

If there is a discrepancy of 15 or more points between the two judges, a third judge will score the entry if there is potential for a change in the Arrow earned.

Each PDF entry will be judged on the following:

SITUATION ANALYSIS
What was the situation or problem that required a communication solution?

STATEMENT OF OBJECTIVES
What were the measurable objectives of the project?

STRATEGIES/TACTICS
What strategies and tactics were used?

EXECUTION
Describe the execution of the project and the deliverables. Include any links to the work or attachments.

RESULTS
What were the results? How did the deliverables achieve the stated goals and objectives? Include any relevant data/metrics

Process

1. Register and make your payment below
2. Once you have successfully registered you will receive a link to the Google form where you will submit your entry.
3. Choose the category of your entry from the drop down. You can review the categories here.
4. The Google form will include instructions on how to format your entry.
   • Each nomination should be formatted in a single PDF that starts with your submission entry name (or the name of the campaign), your organization, and website, at the top of page 1.
   • We are asking for a 2-page narrative (max), followed by supporting context such as links, images, engagement metrics, examples of posts, and other information detailing your project.
   • Additional directions and an example are available on the Google Drive form.
5. Each campaign or initiative may be nominated only once; please do not submit the same entry in two categories.
6. Upload your entry to your cloud storage (Google Drive, etc.) and provide a shareable link in the MPRC Google entry form so we can download it.

Some tips:

• Single PDF with a 2-page narrative (max) followed by supporting details and examples.
• Stronger entries include measurable SMART objectives and a defined timeline.
• It can help to reference RPIE (Research, Planning, Implementation, Evaluation) in the nomination.
• Include specific results or outcomes whenever possible.
• Tie results back to your objectives.
• If you didn’t have time or budget to do research, it’s okay to speak about what you would have done if budget/time allowed.

Judges have reported that it’s easier to score entries that are formatted based on the five areas identified above. We’ve also made a Golden Arrow tip sheet and checklist available here. Good luck!

Questions? info @ meprcouncil.org