Golden Arrow Awards
The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine.
The annual MPRC Golden Arrow Awards recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine. Award entries must be for projects that began or were executed between July 15, 2017 and July 31, 2018. For this year, the Golden Arrow Awards will be judged by the Alaska PRSA Chapter. This year’s award submission has closed.
2018 Golden Arrow Award Categories
Each entry may be submitted in only one category, with the exception of pieces submitted as part of a campaign.There is no limit to the number of submissions or categories an organization/person may enter. Nonprofit entry status may be chosen by nonprofit organizations or by a for profit business entering a pro bono project for a non-profit client.
2018 Maine Public Relations Council Golden Arrow Awards Category Descriptions
- Annual Reports – Publications that report on an organization’s annual performance.
- Print or Online Newsletters – A hardcopy or online publication that is content-heavy with features and are published periodically.
- Bylined Articles – An article bylined for an agency, organization, company or client and placed in an external publication.
- Crisis Management – Strategic communications management used to explain and defuse an immediate internal or external crisis. Note: Entries my choose to not name a client or agency in the challenge statement if a non-disclosure agreement is in effect.
- Opinion Editorials – An op-ed developed for an agency, organization, company or client and placed in an external publication as a response to a relevant issue.
- Speeches – Speech should be submitted using standard font, 1″ margins, double spaced.
- News Release – A single release of series of news releases and evidence of success.
- Website – A website, intranet, microsite, electronic press kit or app. This entry must include a screen shot of entry elements and include the web address. Must include reports of the number of hits, page views, page visits, and other measurable results.
- Corporate or Agency Blog – An influential blog developed for an internal or an external audience that most effectively supports the brand message of the corporation, organization or agency. Submit three blog posts and the blog url.
- Innovative Use of Social Media – Could include any strategic and creative use of Facebook, Twitter, Instagram, YouTube or other social media venue to further a campaign, raise awareness, drive engagement, etc.
- Video/Podcast – A single video or podcast or a series used to communicate a key message or raise awareness.
- Media Events – Media events are built around in-person interactions between your client/organization and the press. May include press conferences, media tours and blogger events.
- Special Events – A single or series of special event(s) designed to create public awareness of an issue relating to an organization, product, promotion or service.
- Marketing Collateral – Print pieces, direct mail, brochures, email marketing templates, letterhead or other graphic/marketing materials. Demonstrate how PR played a role in the development as part of an integrated communications strategy.
- Feature or Commentary Placement: Local Mainstream – A placement made by entrant of an article in an local, mainstream media outlet. The article must be written/developed by a staff member or contributing reporter of the publication.
- Feature or Commentary Placement: Trade or Business Publications – A placement made by entrant and written by a staff or contributing reporter in a trade publication.
- Feature or Commentary Placement: National Mainstream – A placement made by entrant and written/developed by a staff or contributing reporter in a national publication, broadcast network or wire service.
- Feature or Commentary Placement: Online – A placement made by entrant and written by a staff or contributing reporter in an online publication.
- Odds & Ends – Any PR, marketing or communications tactic that does not fit in any of the above categories.
- Corporate Social Responsibility Campaign – Campaigns specifically focused on delivering economic, social or environmental benefits to stakeholders.
- Integrated Communications Campaign – Campaigns that include public relations activities alongside other disciplines/channels such as advertising, promotions, direct, social, digital, etc.
- Internal Communications Campaign – Programs designed to address stakeholders or publics aligned within an organization, including employees, members, dealers, franchisees or other internal segments.
- Media Relations Campaign – An effort focused on generating any type of earned media coverage for a client or agency.
- Mobile Marketing Campaign – Campaigns that reach consumers on their mobile devices, through apps, or by using mobile technology.
- Organizational Identity Campaign – A program that creates, improves or maintains awareness of the organization’s identity, market positioning and purpose.
- Paid/Earned/Owned Campaign – A campaign integrating elements of paid, earned and owned media channels to increase public awareness. Campaign must utilize all three channels.
- Public Affairs Campaign – Programs designed to impact legislation, regulation, public policy or political outcomes. Activities can be conducted at any level – from community to national or international. This may include use of research, media, lobbying, grassroots and word of mouth activity, and should demonstrate results benefiting the organization sponsoring the campaign.
- Social Media Campaign – A campaign specifically developed and launched using social media channels to raise awareness
Contact MPRC Awards Chair Kevin Gove with Golden Arrow Awards questions at email@example.com
2017 Golden Arrow Winners
Kevin Gove (MPRC Board Member) and Peter Rinck from Rinck Advertising
Corporate or Agency Blog — Silver: Diane Atwood for the Catching Health blog.
CSR Campaign — Silver: Nancy Marshall Communications for the Orvis #NowOrNeverglades campaign.
Feature/Commentary Placement: Local Mainstream — Gold: Broadreach Public Relations for a Maine Association for Community Service Providers Portland Press Herald feature; Silver: Broadreach Public Relations for the Hospice of Southern Maine story “Gene’s Gift”; Silver: Nancy Marshall Communications for “Fly Fishing 101 with Orvis.”
Feature/Commentary Placement: Online — Gold: Nancy Marshall Communications for the Forbes.com feature “Orvis: How to Reinvent a 160 Year Old Fly Fishing Company;” Silver: Rinck Advertising for the Adweek.com feature “This agency just made a whole music video to say a fond farewell to a client.”
Media Events — Gold: Broadreach Public Relations for the Dempsey Center merger press conference; Silver: Broadreach Public Relations for the Maine Brewers’ Guild Maine Beer Box press conference.
News Release — Silver: Rinck Advertising for “Agency makes epic music video as farewell to client.”
Print or Online Newsletters — Gold: Nancy Marshall Communications for the Lipman & Katz newsletter.
Organizational Identity Campaign — Gold: Nancy Marshall Communications for the Orvis Marshall Plan; Silver: GarrandPartners for The Cedars Grows Bold campaign
Paid/Earned/Owned Media Campaign — Gold: Fluent IMC for the FordMurray brand awareness campaign; Nonprofit Silver: GarrandPartners for Dunkin Donuts Iced Coffee Day with Barbara Bush Children’s Hospital
Public Affairs Campaign — Gold: Broadreach Public Relations for the Maine Association for Community Service Providers campaign
Special Events — Gold: Broadreach Public Relations Maine Food Strategy – Maine Food Network Gathering; Silver: Broadreach Public Relations for the Maine Landscape and Nursery Association’s Maine Flower Show.
Social Media Campaign — Silver: GarrandPartners for the Dunkin’ Donuts #LikeNoOther campaign.
Innovative Use of Social Media — Silver: Burgess Advertising & Marketing for Healthy Androscoggin REACH.
Website — Nonprofit Silver: Burgess Advertising & Marketing for Educate Maine.
Best in Show — Nancy Marshall Communications for the Forbes.com feature “Orvis: How to Reinvent a 160-Year-Old Fly-Fishing Company.”