Golden Arrow Awards

The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine.

Eligibility: work produced January 1 – December 31, 2023.
Submission deadline: February 29

This year’s awards will be presented in late spring, as part of a social/networking event.

Entry fees
Members $45 per entry ($35 for 4+ entries)
Nonmembers $65 per entry ($55 for 4+ entries)

View the list of categories here

Scoring
A to-be-determined PRSA chapter will judge the awards based on five areas, below. Two judges will score each entry and the average will determine the Arrow received:

  • Gold Arrow: 90 and above
  • Silver Arrow: 80-89
  • Bronze Arrow: 70 – 79

If there is a discrepancy of 15 or more points between the two judges, a third judge will score the entry if there is potential for a change in the Arrow earned.

Your entries will be judged on the following:

SITUATION ANALYSIS
What was the situation or problem that required a communication solution?

STATEMENT OF OBJECTIVES
What were the measurable objectives of the project?

STRATEGIES/TACTICS
What strategies and tactics were used?

EXECUTION
Describe the execution of the project and the deliverables. Include any links to the work or attachments.

RESULTS
What were the results? How did the deliverables achieve the stated goals and objectives? Include any relevant data/metrics

Process

  1. Register and make your payment below
  2. Once you have successfully registered you will receive a link to the google form where you will submit your entry.
  3. Choose the category of your entry from the drop down. You can review the categories here.
  4. There will be a few text prompts to gather details on your entry. Limit 250 words per section
  5. Upload work samples to your cloud storage (Google drive, etc.) and provide a link in the MPRC Google entry form.

Note: Examples should be submitted as a single PDF for each entry.

Remember, your submission deadline is February 29.

Some tips

  • Stronger entries include measurable objectives and a defined timeline.
  • Include specific results whenever possible.
  • Tie results back to your objectives.
  • If you didn’t have time or budget to do research, it’s okay to speak about what you would have done if budget/time allowed.

Judges have reported that it’s easier to score entries that are formatted based on the five areas identified above.

Loading…

Questions? info@meprcouncil.org