Golden Arrow Awards
The Golden Arrows recognize the best work of communications, public relations and marketing professionals, and student practitioners based in Maine. Join us at the 2019 Golden Arrow Awards ceremony, now part of the MPRC Annual Event, which includes the conference, networking, member meeting and awards.
2019 Maine Public Relations Council Golden Arrow Awards Category Descriptions
Annual Reports – Publications that report on an organization’s annual performance.
Print or Online Newsletters – A hardcopy or online publication that is content-heavy with features and are published periodically.
Bylined Articles – An article bylined for an agency, organization, company or client and placed in an external publication.
Crisis Management-Strategic communications management used to explain and defuse an immediate internal or external crisis. Note: Entries my choose to not name a client or agency in the challenge statement if a non-disclosure agreement is in effect.
Opinion Editorials – An op-ed developed for an agency, organization, company or client and placed in an external publication as a response to a relevant issue.
Speeches – Speech should be submitted using standard font, 1″ margins, double spaced.
News Release – A single release of series of news releases and evidence of success.
Website – A website, intranet, microsite, electronic press kit or app. This entry must include a screen shot of entry elements and include the web address. Must include reports of the number of hits, page views, page visits, and other measurable results.
Corporate or Agency Blog – An influential blog developed for an internal or an external audience that most effectively supports the brand message of the corporation, organization or agency. Submit three blog posts and the blog url.
Innovative Use of Social Media – Could include any strategic and creative use of Facebook, Twitter, Instagram, YouTube or other social media venue to further a campaign, raise awareness, drive engagement, etc.
Video/Podcast – A single video or podcast or a series used to communicate a key message or raise awareness.
Media Events – Media events are built around in-person interactions between your client/organization and the press. May include press conferences, media tours and blogger events.
Special Events – A single or series of special event(s) designed to create public awareness of an issue relating to an organization, product, promotion or service.
Marketing Collateral – Print pieces, direct mail, brochures, email marketing templates, letterhead or other graphic/marketing materials. Demonstrate how PR played a role in the development as part of an integrated communications strategy.
Feature or Commentary Placement: Local Mainstream – A placement made by entrant of an article in an local, mainstream media outlet. The article must be written/developed by a staff member or contributing reporter of the publication.
Feature or Commentary Placement: Trade or Business Publications – A placement made by entrant and written by a staff or contributing reporter in a print trade publication.
Feature or Commentary Placement: National Mainstream – A placement made by entrant and written/developed by a staff or contributing reporter in a national print publication, broadcast network or wire service.
Feature or Commentary Placement: Online – A placement made by entrant and written by a staff or contributing reporter in an online publication. Placements appearing only online from an outlet that also has a print publication must go in this category.
Odds & Ends – Any PR, marketing or communications tactic that does not fit in any of the above categories.
Corporate Social Responsibility – Campaigns specifically focused on delivering economic, social or environmental benefits to stakeholders.
Integrated Communications –Campaigns that include public relations activities alongside other disciplines/channels such as advertising, promotions, direct, social, digital, etc.
Internal Communications – Programs designed to address stakeholders or publics aligned within an organization, including employees, members, dealers, franchisees or other internal segments.
Media Relations – An effort focused on generating any type of earned media coverage for a client or agency.
Mobile Marketing – Campaigns that reach consumers on their mobile devices, through apps, or by using mobile technology.
Organizational Identity – A program that creates, improves or maintains awareness of the organization’s identity, market positioning and purpose.
Campaigns that include public relations activities alongside other disciplines/channels such as advertising, promotions, direct, social, digital, etc.
Paid/Earned/Owned – A campaign integrating elements of paid, earned and owned media channels to increase public awareness. Campaign must utilize all three channels.
Public Affairs – Programs designed to impact legislation, regulation, public policy or political outcomes. Activities can be conducted at any level – from community to national or international. This may include use of research, media, lobbying, grassroots and word of mouth activity, and should demonstrate results benefiting the organization sponsoring the campaign.
Social Media – A campaign specifically developed and launched using social media channels to raise awareness.
Questions? Contact Kevin Gove (firstname.lastname@example.org)
SAVE THE DATE: The Golden Arrow Event takes place Wednesday, December 11th and is part of a larger annual conference/meeting event:
The Maine Public Relations Council is combining the best of our annual conference programming and members meeting with the celebratory Awards event to maximize the experience. Professional development + Networking + Apps/Drinks + Recognizing the amazing contributions and award-winning work of our peers = one night you don’t want to miss. Mark your calendar for Wednesday, December 11th from 4 pm to 7:30pm at USM’s Abromson Center. Registration details and ticket link coming soon!
2018 Golden Arrow Award Winners!
Silver – Nonprofit: Maine Community Foundation, Report to the Community 2017-2018
Honorable Mention: MEMIC, 2017 Annual Report, After 25 Years It’s Still Personal.
Gold: Burgess Advertising & Marketing, Maine Connections Academy “Maine Voices” column.
Feature/Commentary Placement: Trade or Business Publication
Honorable Mention: Broadreach Public Relations, Uno Pizzeria & Grill Craft Beer Program in Nation’s Restaurant News.
Feature/Commentary Placement: National Mainstream
Silver: Broadreach Public Relations, Gulf of Maine Research Institute New York Times feature.
Innovative Use of Social Media
Silver: Fluent, OTELCO Rebrand Social Media Strategy.
Gold: Broadreach Public Relations, Maine Brewers’ Guild Maine Beer Box Road Trip
Media Relations Campaign
Gold: Marshall Communications, 50/50 On The Water campaign for Orvis.
Silver: Rinck, Bangor Savings Bank 2018 Community Matters More campaign.
Honorable Mention: Fluent, Androscoggin Bank CEO Succession Plan Announcement.
Odds and Ends
Gold: Marshall Communications, Orvis Look Books.
Honorable Mention: Broadreach Public Relations, “Engineering News Record” Top Young Professional Nomination for Tilson.
Organizational Identity Campaign
Silver: Rinck, Maine Department of Inland Fisheries and Wildlife Keeper of the Maine Outdoors campaign.
Silver: Fluent, OTELCO Rebrand campaign.
Silver: Rinck, Pet Naturals of Vermont Who’s a Good Owner campaign.
Silver: Garrand/Moehlenkamp, 2018 Iced Coffee Day for Dunkin’ Donuts.
Honorable Mention: Marshall Communications, 2018 Skowhegan Moose Festival.
Silver – Nonprofit: Maine Community Foundation, Promise Kept video.
Honorable Mention – Nonprofit: Maine Audubon, Nature Moments video series.
Honorable Mention: The Brand Collective, Roop Recommends social videos.
Honorable Mention: Rinck, Portland Jetport Website redesign.