Event marketing and Public Relations allow an organization to take its message directly to the public – and if the event is intriguing enough, the media usually comes along for the ride! 

Events can run the gamut from street festivals to lectures by accomplished professionals, artists and politicians.  Sometimes, Public Relations opportunities are presented by joining in a presentation in which the primary sponsor is another organization.

Either way, event-focused Public Relations professionals carefully study the target audience, then create and/or promote the event to ensure the highest possible visibility and public participation.