Crisis Communications specialists help organizations when an event such as a high-visibility accident, product recall, financial crisis or hostile takeover threatens to undermine public trust and good will. In the process, the specialist will typically guide the organization on key messages and mechanisms to deliver them.
Crisis Communications specialists also keep a sharp eye on news coverage and social media activity, in order to monitor what’s being said so that the next phase of strategy can address errors or emerging story lines.
Ask any Crisis Communications specialist and they’ll tell you the same thing: don’t wait until something bad happens to call. Experts in Crisis Communications help organizations plan for the management of bad news long before it happens, ensuring that the organization has skilled spokespeople and a simple, well-organized plan to follow.