Golden Arrow Award Winners 2026
Recognizing outstanding work in public relations
and communications from 2025
Best in Show
Best in Show: Rinck Advertising, Break Through The Bull
Honorable Mention: Girl Scouts of Maine, 2025 Girl Scout Cookie Palooza
Crisis Management
Gold: Serra Public Affairs, PCHC Federal Funding Freeze
Integrated Communications
Gold: fluent imc, Maine Connectivity Authority “Maine Tech Share” Campaign
Gold: Girl Scouts of Maine, 2025 Girl Scout Cookie Palooza
Gold: Rinck Advertising, Cancer Campaign for MaineGeneral Health
Gold: University of New England, Local Solutions. Lasting Impact
Silver: Broadreach Public Relations, From stories to staffing: Repositioning recruitment through purpose-driven storytelling
Silver: Central Maine Power, CMP’s Inaugural Union Trade Internship Program
Silver: fluent imc, Maine Connectivity Authority: Tech Help for ME
Silver: Maine Community Foundation, Impact Stories: Building a Better Maine, Together
Silver: Rinck Advertising, Manufacturing Day for Novonesis North America
Silver: Rinck Advertising, Surgery Campaign for MaineGeneral Health
Bronze: One Circle Agency Husson University, Float 207 Integrated Communications Plan
Media Relations Campaign
Gold: University of New England, Maine’s Medical Future: A New Era for Health Care in Maine
Gold: University of New England, Meeting Mainers in Place: A Rural Approach to Opioid Use Disorder Treatment
Silver: fluent imc, Maine Lawyers for the Rule of Law: Law Day Rally
Silver: Marshall Communications, 2025 Frances Perkins Center Inaugural Season: Media Relations Campaign
Silver: University of New England, Elevating Coastal Research to Inform Maine Communities
Bronze: fluent imc, Maine Lawyers for the Rule of Law: Fall Public Forum
Publication – Print or Digital
Silver: University of New England, Breaking Boundaries: 2025 UNE Magazine
Silver: VIP Tires & Service, Journeys with VIP Magazine
Reputation and Trust
Gold: Broadreach Public Relations, Balancing the Scales: Including Sappi’s Voice in the Shawmut Dam Debate
Silver: Broadreach Public Relations, Creating Confidence in Crisis
Silver: Camden National Bank, Community Well-being Day
Silver: fluent imc, Maine Lawyers for the Rule of Law
Thought Leadership
Gold: Versant Power, A Day in the Life of a Line Worker
Social Media
Gold: Rinck Advertising, Break Through The Bull
Gold: Rinck Advertising, If You Know You Glow
Silver: Edison Public Relations, Building a Hockey Community: Launching the Lewiston MAINEiacs Through Social Media
Bronze: One Circle Agency Husson University, Float 207 Social Media
Video Production
Gold: Serra Public Affairs, Casella Mattress Recycling in Maine
Gold: Serra Public Affairs, Casella Split-Body Trucks
Silver: One Circle Agency Husson University, Float 207
Bronze: General Dynamics – Bath Iron Works, Women in the Trades Video Entry
Bronze: Central Maine Power, CMP Reliability and Workforce ad
Big Win
Silver, Edison Public Relations, Wiffleball with a Purpose: Turning a Backyard Tournament into a Community Fundraiser